Commission Vs. Value.
One of the biggest obstacles that sellers face when considering listing their home with a real estate professional is the amount of commission that the seller is charged by the brokerage to sell the home.
I’m a firm believer that the reason that it’s such a large obstacle is because the seller cannot see the value they are receiving for such a hefty sum of money.
And, that’s our fault.
Unfortunately, as in any profession, there are those in our industry who believe all they need to do to sell a home is the minimum amount. Place a sign in the yard, take a picture, and put the information on the MLS and wait. It’s that attitude that has tarnished the real value of what true real estate professionals do.
Real professionals do more. They earn their money by being the expert that they are hired to be. They don’t just do the minimums but push the envelope and find ways to find buyers. They offer their clients more when it comes to marketing a property. They treat their clients with respect and communicate with them to keep them informed of all that is going on with the property. They are honest with the clients and tell them what needs to be done with the property to help it sell including pricing it right. Real professionals help the clients get through the negotiation process without just trying to get a sale, but trying to get the best for them. They walk them through all the paperwork and help them make decisions they need to make.
I’m sure we’ve all splurged a little for something even when it wasn’t a good deal but I’ve never seen a seller cheerfully giving away their equity when they didn’t feel like they got a good value from their agent. On the other hand, I’ve seen time and time again seller’s thrilled with the commissions we’ve received and continually said thanks because they received a good value for their money.
Commission vs. Value. You make the call. Have you considered selling your home and had a problem with the commission the agents were quoting you? Maybe it's not their commission. Mayby they aren’t offering you a real value for your money. Our clients know we don’t simply charge a fee for our work but instead create a valuable service that people want to invest in.
We choose value.
Scott M. Williams
Broker/Owner
Realty Five of Defiance
Defiance, Ohio
888.766.8627
http://www.realtyfive.com/
scott@realtyfive.com
Our view of Northwest Ohio homes and other real estate from a company that gives back to the communities of Defiance, Henry, Paulding, Williams, Fulton and Putnam counties.
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