Saturday, March 13, 2010

Our Marketing Program

I thought it would be good to tell you about our marketing program to help you in your decision process. Below is a list of what we do that differentiates us from our competitors.
1) Karol, one of our team members, is a professional home stager and stages each home. She has many years of experience in getting a home staged properly to help it look it's best and highlight it's best qualities.
2) We place one of our signs in the yard. We designed our signs to stand out our from our competition and to grab potential customer's attention. Our signs are bright and stand approximatley one foot taller than signs our competitors use. This is important because sign calls are second to the internet as to where buyers find their homes to purchase.
3) We use the internet extensively to market each home as research shows that approximately 90% of home buyers first find their home through the internet. We market the home on our website plus an additional 30+ popular real estate websites.
4) Part of our internet exposure is highlighting the homes on social websites such as Facebook, Twitter, Active Rain and our Blog. Each week on our Facebook Fan Page we highlight one of our properties and have a contest with prize drawings to get people to interact with the listing.
5) To enhance each home on these websites, we take many photos of the home and then create a virtual tour of it that people can look at.
6) We run a classified ad in the crescent news every day that leads people to our website. We can track the effectiveness of this ad and can prove that it gets results.
7) For people who do not have access to the internet and may not get the newspaper, we make a "Homes Booklet" that is full color and highlights all of our home listings. We we place them in many strategic areas in our community including hair salons, gas stations and restaurants.
8) Our biggest strength is our use of our contacts from the many years of being in this community. Dawn and Karol have lived in this community their entire lives and all their family and friends live here. I have lived here for the past 10 years. I moved here to be with my wife's family as she is from here and all of her family and friends are here.
Finally, you will not be disappointed with our customer service during this process. We are very conscious of our client's need for infomation and communication and make it a priority to keep them informed of all that's going on with their property. Our 888.766.8627 telephone number is designed that it will ring to each of our agent's cell phones. If one agent cannot answer it, it rings the next one until one of us answers. With each of us working together as a team you can almost always get in contact with us.
I know that is a lot of information, but thought you'd like to know why we feel we are the best choice for people to use when trying to sell their home.
If you have any questions please ask.
Scott
Scott M. Williams
Broker/Owner
Realty Five of Defiance
Fax: 888.766.8628
Office: 888.766.8627
Cell: 419.438.1165
Email: scott@realtyfive.com
Web: www.realtyfive.com
"We choose to give."

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